Most foods on the shelf come from modest beginnings. Take the hamburger, for example. A couple of decades ago it was a simple ground beef patty. Today it’s hitting our retail market in dozens of flavours and properties from ground round to organic beef, chicken, soy meal and much more. In each example, depending on the region it feeds, flavors are even further enhanced to meet the local tastes and size profiles. And that’s only the burger. With every single food item on the shelf, there are dozens of variables already out there or being held on the back burner just waiting for the right time to be discovered and launched to the consumer with new properties. The trick is “know your market”.

But you need to ask, “Can this item meet the market demand I’m looking for?” In all cases if the research supports it and the manufacturing can handle it, and the creative enhances it, the idea has value.

At I.M. Marketing Ltd. we take valuable ideas and their supporting research to the next level. With creative design and effective packaging; retail promotional support and PR assistance; we bring products to the market with the knowledge and professionalism it takes to move that ‘important taste idea’ to consumers. From a modest and regional cost-effective program to a broad scale national launch, we can compile a plan that works.

Bottom line - in all avenues of food marketing I always begin my pursuit with the question, “Would you like to try it?”